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Book Chapter
Fundraising Events
2017
Overview
This chapter considers categories of fundraising event, and examines the key components of an event that typically have to be managed. In a comprehensive fundraising strategy there are four primary reasons for an organization to engage in fundraising events: raising money; identification of prospects; education and cultivation; and recognition. Well‐produced and promoted education events can develop a perception that the hosting organization is at the cutting edge and moving its agenda forward. Key messages sprinkled throughout this social environment can build genuine excitement and enthusiasm. As successful fundraisers know, keeping a current donor is more cost effective than seeking a new one. Whatever the primary goals of an event might be, well‐planned and well‐executed events create a sense of community among supporters that will build or cement a relationship. The chapter concludes by suggesting how the success of events might be evaluated from both the donor and nonprofit perspectives.
Publisher
John Wiley & Sons, Incorporated,John Wiley & Sons, Ltd
Subject
ISBN
9781119196495, 1119196493
