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Trends Shaping the Global Business Landscape
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Book Chapter
Trends Shaping the Global Business Landscape
2022
Overview
The most successful organizations are the ones able to accurately predict the future of their industry and develop a vision of their place in that future. This is especially true in an era when increasingly affordable technology innovations are making it possible for businesses to compete on a nearly level playing field with large corporations. The rapid development of technology has paved the way for the constant development of new breakthrough solutions. In the current business landscape, technology‐based solutions are enabling significant optimization of processes and operations, while reducing the reliance on manual activities and people costs. Digitally enabled businesses have triggered a shift in consumer behaviors and expectations. Digitally enabled businesses have also transformed the customer journey. The digital global business landscape is also driving increased collaboration between competitors. In the current competitive landscape, companies need more than investments to penetrate and capture new markets.
Publisher
John Wiley & Sons, Incorporated,John Wiley & Sons, Ltd
Subject
ISBN
9781119871019, 1119871018
