Asset Details
Do you wish to reserve the book?
Inovação Tecnológica e Marketing e o Caso da Falência da Thomas Cook
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Inovação Tecnológica e Marketing e o Caso da Falência da Thomas Cook
Do you wish to request the book?
Inovação Tecnológica e Marketing e o Caso da Falência da Thomas Cook
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Inovação Tecnológica e Marketing e o Caso da Falência da Thomas Cook
2020
Overview
Palavras-chave: Turismo; Operadores Turísticos; Tecnologias da Informação e Comunicação; Mudança; Thomas Cook Abstract: The tourism industry has been experiencing profound change over time - with ever more digital platforms and in an area considered to be increasingly intelligent. [...]to fundament the issue addressed, we proceeded to apply an online survey, which had 95 answers. [...]we conducted a literature review as well as an analysis of the financial reports of the company, made available to its investors. Keywords: Tourism; Tour Operators; Information and Communication Technologies; Change; Thomas Cook. 1.
Publisher
Associação Ibérica de Sistemas e Tecnologias de Informacao
Subject
