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Membership is a Team Sport: Working with Other Departments
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Book Chapter
Membership is a Team Sport: Working with Other Departments
2016
Overview
Membership is a team sport. One relies on other departments for new content and offerings. Membership departments are as different as the associations they represent. Structures, responsibilities, and size vary greatly. It is important that one understands how and where he fits in the organization. Benefit creation, benefit delivery, and benefit promotion are not always housed in the same department. Success then depends on the various parties agreeing to a game plan and holding each other accountable. People need to understand their member benefits‐what they are, where they come from, and who promotes them. Addressing the Silo is about pulling people together to talk about mutually beneficial opportunities that help everyone reach his or her goals. People should create feedback loops and share member knowledge via dashboards and other tools so the organization can make informed business decisions.
Publisher
John Wiley & Sons, Inc
Subject
ISBN
9781118976241, 111897624X
