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Eye Cosmetics
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Book Chapter
Eye Cosmetics
2015
Overview
This chapter gives a broad introduction to eye cosmetics. Mascara, eyeshadows, eyeliners and eyebrow cosmetics are presented along with the physiology of eyelashes and future trends in the category. Mascara is intended to darken, thicken, and lengthen the lashes to make them more noticeable. Careful selection of mascara film materials and new applicator technologies are enhancing women's abilities to quickly and effectively accentuate these characteristics. A new category, semi‐permanent mascara, has entered the market providing women with multiple days of long, dark lashes. Eyebrow cosmetics, eyeshadow and eyeliner round out the eye cosmetic category. New eye cosmetic products are being introduced that feature enhanced long wear, new applicator surfaces, novel color effects, sustainable natural materials, improved application, and even lash growth.
Publisher
John Wiley & Sons, Ltd
Subject
ISBN
9781118655580, 1118655583
