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An Investigation of Ellipsis in English Advertisements in Jordanian Newspapers
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An Investigation of Ellipsis in English Advertisements in Jordanian Newspapers
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An Investigation of Ellipsis in English Advertisements in Jordanian Newspapers
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Journal Article
An Investigation of Ellipsis in English Advertisements in Jordanian Newspapers
2019
Overview
The present study aims at exploring and analysing ellipsis in English advertisements in Jordanian newspapers. In particular, it aims to uncover the most common elliptical types found in these advertisements and their recoverability sources. Sixty English ads were analysed using the SPSS, version 21 to analyse the data to find out the common elliptical types as well as their recoverability sources. Results of the data analysis revealed that all types of ellipsis appear and the verbal ellipsis was the most common elliptical type prevailing in the English ads. Ellipsis was a general tendency for advertisers to communicate in order to convey communicative functions using this particular language choice. The recoverability main source for retrieving the elements elided was the contextual or the structural one rather than the textual. Because verbal ellipsis was the most common type prevailing in ads, which the researcher attributed to the LI transfer of the advertisers, the study recommends for more research to examine the role of LI and the cultural background on ellipsis or on other linguistic features of ads.
Publisher
جامعة قناة السويس - كلية الآداب والعلوم الإنسانية
Subject
