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Using Nostalgia as a Stimuli for Purchase in Advertising and Marketing Algerian Products
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Journal Article
Using Nostalgia as a Stimuli for Purchase in Advertising and Marketing Algerian Products
2023
Overview
In the field of marketing and advertising, nostalgia seeks linking a product, service, or brand to the past to create an emotional link. By the time, it has existed in marketing positioning for some time, it has become a strategy that marketers can make use of through retro marketing. Retro marketing involves re-introducing an old product, service or brand, by using well known packaging or product designs, to stimulate a nostalgic link among consumers. This research aims to discuss the meaning and background of nostalgia in addition to its types which are personal, cultural, collective and virtual nostalgia. Moreover, analyzing patterns of using nostalgia in marketing and advertising Algerian products and goods.
Publisher
جامعة زيان عاشور الجلفة
Subject
