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The Effect of Marketing Intelligence \Mi\ Adoption on Enhancing Profitability Indicators of Banks Adopting Mi and Listed in the Egyptian Stock Exchange
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The Effect of Marketing Intelligence \Mi\ Adoption on Enhancing Profitability Indicators of Banks Adopting Mi and Listed in the Egyptian Stock Exchange
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Journal Article
The Effect of Marketing Intelligence \Mi\ Adoption on Enhancing Profitability Indicators of Banks Adopting Mi and Listed in the Egyptian Stock Exchange
2023
Overview
The purpose of this study is to examine the effect of marketing intelligence (MI) adoption on enhancing the profitability indicators of banks adopting MI and listed in the Egyptian stock exchange. A statistical analysis was carried out based on data collected, using a questionnaire instrument to measure the efficiency of adopting MI among 12 central banks adopting MI and listed in the Egyptian stock exchange. The study focuses on using 2 measures of profitability indicators; return on equity (ROE) and return on assets (ROA).The profitability indicators (ROE, ROA) of 12 central banks adopting MI and listed in the Egyptian stock exchange were measured during the period (2012-2021),in which ROE and ROA for a five-year period before the adoption of MI (2012-2016) were compared with their equivalent for a five-year period after the adoption of MI (2017-2021) in each of those 12 banks. Hence, the effect of MI adoption on the profitability indicators of those 12 banks can be observed. Statistical analysis was conducted based on data collected using the simple linear regression model. The results of the study indicated a significant effect of MI adoption on enhancing the profitability indicators of 12 banks adopting MI and listed in the Egyptian stock exchange.
Publisher
جامعة قناة السويس - كلية التجارة بالاسماعيلية
Subject
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