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A Contrastive Study of Euphemism and Dysphemism in Arabic and English Mass Media Concerning
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A Contrastive Study of Euphemism and Dysphemism in Arabic and English Mass Media Concerning
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Journal Article
A Contrastive Study of Euphemism and Dysphemism in Arabic and English Mass Media Concerning
2023
Overview
COVID-19 (Coronavirus) was declared a global pandemic by the World Health Organization on 11th March 2020. As the world comes to grips with the new Coronavirus that has swept into our towns, cities and communities, society faces the challenge of figuring out how to talk about the impact the virus is having on our everyday lives. Using a descriptive qualitative analysis, this contrastive study is geared mainly towards probing into euphemistic and dysphemistic strategies used frequently in media coverage during the first wave of COVID-19. Data consisting of 40 pieces of press material are collected from different Arabic and English media outlets, namely: Youm 7, Al Arabiya, The Guardian, and CNN. The data are analyzed in the light of Allan and Burridge's (1991) theory of euphemism and dysphemism, Warren's model of euphemism (1992) and Lakoff and Johnson's (1980) conceptual metaphor theory. The findings of the study show that during the first wave of the pandemic mass media tends to use dysphemism more than euphemism. In Arabic mass media, euphemistic strategies are used more frequently than in English media. The most common euphemistic strategy used in Arabic media discourse is \"jargon\", whereas in English media discourse the most common euphemistic strategy is \"understatement\". Unlike Arabic, English media used dysphemistic strategy more frequently than euphemistic strategy in strategy. \"Metaphor\" is the most frequent dysphemistic English media discourse, whereas \"personification\" is the most frequent strategy in Arabic media discourse.
Publisher
جامعة قناة السويس - كلية الآداب والعلوم الإنسانية
