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Usage of Technology and Its Impact on the Academic Motivation and Performance of Mass Communication Students
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Journal Article
Usage of Technology and Its Impact on the Academic Motivation and Performance of Mass Communication Students
2023
Overview
This study investigates the impact of technology use on the academic motivation and performance of mass communication students, focusing on how digital tools enhance learning and engagement. It begins by recognizing that technology has become an inseparable part of students' daily lives, serving purposes of entertainment, research, and education. The author argues that integrating technology into education is no longer optional but essential to meet the demands of new generations and align with global academic standards. The study outlines several reasons for adopting technology in media education, including the development of research skills, fostering interaction, and building new learning communities. It also highlights that some institutions have already shifted toward e-book systems and online platforms instead of printed curricula. Findings reveal that technology integration helps capture student attention, simplify complex subjects, and increase classroom participation. Based on surveys and field analysis of both students and faculty, the research concludes that technological tools significantly improve academic motivation and performance. However, challenges remain, such as the technological gap between instructors and students and the ongoing need for training in new tools. The study recommends strategic planning for the balanced integration of technology into curricula to maximize benefits while minimizing drawbacks. Abstract Written by Dar AlMandumh, 2025, Using AI
Publisher
جامعة أكتوبر للعلوم الحديثة والآداب - كلية الإعلام
Subject
