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Persuasion in Political TV. Interviews through Facial Movements
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Journal Article
Persuasion in Political TV. Interviews through Facial Movements
2023
Overview
During interaction, nonverbal way of communication could be used by the interlocutors. They are a crucial aspect of interlocutors' daily conversation and interaction. The study's aims to investigate the significance of facial expressions and how they affect discussions. The purpose of this research is to look into facial expressions and their significance in the persuasion process during political interviews. The study is founded on the ideas that many interlocutors utilize facial expressions as a persuasive tool in interactions with others to express emotions, thoughts, and attitudes, as well as fulfill their purposes and persuade individuals of specific messages. To achieve the aims of this study, two sorts of approaches were used: theoretical and practical. The theoretical approaches entail explaining the fundamental concepts of persuasion and nonverbal communication. The practical processes, on the other hand, entail examining recorded films of two political interviews of different politicians. The videos were collected from the YouTube channel. The selected interviews were evaluated using an eclectic model based on Cialdini's (2001) model of persuasion techniques, Matsumoto's (2013) model of universal facial expression forms and functions, and Argyle and Dean's (1965) model of eye contact functions. The results of analyzing the collected data demonstrate that both interlocutors, interviewer and interviewee, commonly employ facial expressions as persuasive methods in political TV interviews. The interviewer has an impact on the guest and persuades him to speak candidly. The guest, on the other hand, employs facial expressions to convey his point of view, intentions, and feelings to the interviewer and audience. According to the findings, the function of information seeking is the most important function of eye contact, followed by the functions of happiness and liking, which are utilized as persuasion methods. Based on the study findings, the study concluded with a number of recommendations and suggestions for further research.
Publisher
الجامعة العراقية - مركز البحوث والدراسات الإسلامية
