Asset Details
Do you wish to reserve the book?
The Effect of Internal Marketing Determinants on Employee Satisfaction
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The Effect of Internal Marketing Determinants on Employee Satisfaction
Do you wish to request the book?
The Effect of Internal Marketing Determinants on Employee Satisfaction
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
The Effect of Internal Marketing Determinants on Employee Satisfaction
2023
Overview
This study aims to identify the impact of internal marketing on employees Satisfaction. This study was conducted on all employees of several administrative levels in this sector. The study also aims to find out the impact of independent variables namely, in-house training, hiring, rewards, internal communication, salaries and motivation of the organization, on the dependent variable, which is the employees satisfaction. To achieve the study objectives, data were collected through the selection of a random sample of workers in the bank from various levels. 100 copies of the designed questionnaire were distributed over the targeted sample group. However, all copies of the questionnaire were recovered, and this is 100% of the total number of the distributed copies. The results show that the organization culture has strong impact on the employee's satisfaction. This variable came first among other variables, followed by the variables about motivation (incentives and rewards) regarding the impact on the dependent variable employees.
Publisher
مركز البحث وتطوير الموارد البشرية - رماح
Subject
