Asset Details
Do you wish to reserve the book?
The Impact of Market Orientation on the New Products Development
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The Impact of Market Orientation on the New Products Development
Do you wish to request the book?
The Impact of Market Orientation on the New Products Development
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
The Impact of Market Orientation on the New Products Development
2024
Overview
This study aims to demonstrate the impact of adopting the philosophy of market orientation, which includes understanding the needs of customers, competitors, and market trends. In the new products development (NPD) for Enicab Company, especially in the current business environment, which forces companies to innovate and develop new products to meet the changing needs of customers. The study sample included 32 questionnaires directed to Enicab workers. The questionnaires were analyzed using the SPSS V22, and one of the most prominent results of the study was that there was a positive impact of market orientation on the development of new products at ENICAB in general. Some suggestions were presented to Enicab based on the results of the study.
Publisher
جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
Subject
