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The Impact of Digital Marketing on the Golden Marketing Square for the Banking Customer
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Journal Article
The Impact of Digital Marketing on the Golden Marketing Square for the Banking Customer
2024
Overview
Ethical thinking in the organisation is of great strategic importance, and it has become a new dimension of the organization's policy, where the interest in recent years is increasing in the behavioral and ethical aspects and following up cases of violations at the level of institutions, and it is noticeable that many institutions of different forms and work environment are trying to develop professional and ethical behavior among workers in order to reduce some negative phenomena that affect performance by promoting an institutional culture based on a set of regulations that are referred to in cases of disagreement about behavioral and ethical aspects at work. This paper attempts to describe the recent developments in ethics in public organizations. It presents some procedures and measures that encourage ethical behavior in the public organization between traditional means of control and new prevention tools.
Publisher
جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
