Asset Details
Do you wish to reserve the book?
Green Marketing Strategies: Exploring Global Paradigms and Leading International Practices
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Green Marketing Strategies: Exploring Global Paradigms and Leading International Practices
Do you wish to request the book?
Green Marketing Strategies: Exploring Global Paradigms and Leading International Practices
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Green Marketing Strategies: Exploring Global Paradigms and Leading International Practices
2024
Overview
In an age prioritizing environmental awareness, businesses are progressively driven to embrace approaches harmonizing profitability with sustainability. This research undertakes an in-depth examination of varied case studies spanning global industries and regions, intending to clarify pivotal elements influencing prosperous green marketing initiatives. The study illustrates how companies have adeptly incorporated eco-friendly practices into their marketing strategies, concurrently attaining a competitive edge and fostering market expansion. Additionally, it pinpoints fundamental principles and optimal strategies gleaned from these leading experiences, providing valuable insights and guidelines for enterprises aiming to initiate or refine their green marketing pursuits.
Publisher
جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
Subject
