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The Growing Importance of Marketing for Mobile Phone Service Providers, as well as the Problems of Providing Solutions and Expectations
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Journal Article
The Growing Importance of Marketing for Mobile Phone Service Providers, as well as the Problems of Providing Solutions and Expectations
2024
Overview
The goal of this study is to determine how the (7) components of the marketing mix effect Djezzy mobile phone consumers' perceptions of brand in Saida (Algeria). In order to acquire appropriate findings, 115 Djezzy consumers were handed questionnaires at a rate estimated at 82%.. Saida's 95 valid surveys were processed using the statistical method *SMART PLS*. According to study's findings, there is a relationship between marketing mix components and perceived brand. The 7Ps of mix marketing have a significant impact on Algerian customers' opinions of brands. Engaging the service marketing mix components improves brand image and consumer experience.
Publisher
جامعة مصطفى اسطمبولي معسكر - مخبر تحليل واستشراف وتطوير الوظائف والكفاءات
Subject
