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The Relationship between Digital Transformation and Employee Advocacy
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Journal Article
The Relationship between Digital Transformation and Employee Advocacy
2024
Overview
This study aimed to investigate the effect of the dimensions of digital transformation named people, technology, strategy, process, customer on employee advocacy for Mansoura University employees. The instrument utilized for data collection was the questionnaire. Consequently, 357 usable questionnaires were collected from Mansoura University employees with a response rate of (89.25%). The study results suggested that digital transformation has a significant direct positive effect on employee advocacy. Furthermore, people have a significant direct positive effect on employee advocacy. Moreover, technology has a significant direct positive effect on employee advocacy. Also, strategy has a significant direct positive effect on employee advocacy. Additionally, process has a significant direct positive effect on employee advocacy. Finally, customer has a significant direct positive effect on employee advocacy. Also, theoretical and practical implications were presented in addition to future research suggestions.
Publisher
جامعة المنصورة - كلية التجارة
Subject
