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The Effect of Consumer Innovativeness on Consumer Well-Being
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Journal Article
The Effect of Consumer Innovativeness on Consumer Well-Being
2024
Overview
The purpose of this study is to examine the effect of consumer innovativeness on consumer well-being for smart devices consumers in Egypt. The questionnaire was distributed to smart devices users in different categories. 479 out of 525 questionnaires were collected. 443 questionnaires were valid and free of missing data. Multiple regression analysis is employed to test the research hypotheses using Warp PLS 0.7. The research results revealed that consumer innovativeness positively affect consumer well-being.
Publisher
جامعة المنصورة - كلية التجارة
Subject
