Asset Details
Do you wish to reserve the book?
Antecedents of Consumer Ethnocentrism among Egyptian Consumers
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Antecedents of Consumer Ethnocentrism among Egyptian Consumers
Do you wish to request the book?
Antecedents of Consumer Ethnocentrism among Egyptian Consumers
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Antecedents of Consumer Ethnocentrism among Egyptian Consumers
2025
Overview
Purpose: The aim of the current research is to investigate consumer ethnocentrism and its antecedents focusing on how socio-psychological, economic, political and demographic factors influence CET in the context of Egypt as a developing country undergoing a lot of economic, social and political transformation in recent years. Design/Methodology/Approach: This study adopts a conclusive, descriptive and cross-sectional research design. Data was collected using a bilingual (Arabic/English) structured self- administered questionnaire that was administered both online and face-to-face using convenience, snowballing and mall intercept sampling techniques. A total of 385 valid responses were received and analyzed using Structural Equation Modeling (SEM). Findings: Findings reveal that Patriotism, Collectivism, the belief in improving national economy, and the exposure to buy- local campaigns significantly and positively influenced CET, Cultural openness significantly and negatively influenced CET, while materialism was not a significant predictor of CET. As for demographic antecedents, only age showed a significant positive effect while gender and income did not have any significant impact. Practical Implications: This research provides fruitful insights to local producers, marketing practitioners, and public policy makers who aim to strengthen consumer preferences for local products in transitional economies like Egypt. Marketers can base their marketing strategies on national pride, economic solidarity and collectivist values to leverage the level of CET among Egyptian consumers. Buy-local campaigns can also be used as a powerful tool to shape public sentiments. Originality/Value: This study adds to the existing CET literature by offering an integrated and context-specific model of antecedents in an under-researched setting. It highlights how social, economic, political and demographic variables shape consumer values in an emerging market like Egypt.
Publisher
جامعة عين شمس - كلية التجارة
Subject
