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Tourism Service Innovation as a Catalyst for Loyalty
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Journal Article
Tourism Service Innovation as a Catalyst for Loyalty
2025
Overview
This study aims to explore the impact of service innovation in tourism on tourist loyalty through the mediating role of the destination image, using Algiers as a case study. The significance of this research lies in identifying strategies to stimulate loyalty to the destination by enhancing the tourist experience through services innovative offered to visitors. The study utilized an electronic questionnaire administered to a sample of 102 tourists, and the results revealed that innovation in tourism services positively influences tourist loyalty by enhancing destination image. Based on these results, the study recommends that tourist destinations prioritize innovating tourism services to improve competitiveness and consistently attract tourists.
Publisher
جامعة عباس لغرور خنشلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
Subject
