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Impact of Service Quality on Customer-Based Brand Equity
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Journal Article
Impact of Service Quality on Customer-Based Brand Equity
2025
Overview
This study investigates the impact of service quality on customer-based brand equity, with a focus on dimensions such as reliability, tangibility, responsiveness, security, and empathy. Data was gathered through a field survey involving 57 in-patients at the private clinic 'Fatima Al-Azhar' in Algeria. Statistical analysis, including simple linear regression and multiple linear regression, was conducted using SPSS v26 to test hypotheses. The study reveals a strong positive correlation between service quality and customer-based brand equity, leading to the rejection of the null hypothesis in favour of the alternative hypothesis. Notably, the security dimension emerged as the primary driver of customer-based brand equity.
Publisher
جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
Subject
