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Journal Article
Uses and Gratification Theory
2025
Overview
The Uses and Gratification Theory has been used by scholars for a century in the study of individual media consumption. People's gratifications can be thought of as satisfying needs when someone consumes particular media that fulfils their expectations and needs. One of the most well-liked and important ideas of mass communication is the uses and gratifications theory. This theory's purpose is to explore and investigate why people utilize media, and these reasons or motivations sometimes include learning about things or oneself and passing the time, as well as for arousal, companionship, habit, and relaxation. This paper aims to clarify what Uses and Gratification Theory is, what the development, assumptions, essential elements, strengths and criticisms are.
Publisher
مركز ابن العربي للثقافة والنشر
Subject
