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The Impact of Religious Commitment and Acculturation to Global Consumer Culture on the Social Values of Luxury in Egypt
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The Impact of Religious Commitment and Acculturation to Global Consumer Culture on the Social Values of Luxury in Egypt
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Journal Article
The Impact of Religious Commitment and Acculturation to Global Consumer Culture on the Social Values of Luxury in Egypt
2025
Overview
This study examines how religious commitment and acculturation to global consumer culture (AGCC) influence the social luxury values among Egyptian consumers. A quantitative approach was used through an online questionnaire, yielding 405 valid responses. The results indicate that both religious commitment and AGCC significantly influence social luxury values. AGCC consistently predicted all social luxury values. The study highlights the dual importance of cultural globalization and religious commitment in shaping luxury perceptions. While AGCC exerts a broader and more consistent influence, religiosity also emerges as a complex yet significant driver of luxury-related values. These findings offer theoretical and practical implications for marketers seeking to navigate cultural and religious dynamics in emerging markets like Egypt.
Publisher
جامعة قناة السويس - كلية التجارة بالاسماعيلية
Subject
