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Using Augmented Reality to Improve Tourism Marketing Effectiveness in Egypt
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Journal Article
Using Augmented Reality to Improve Tourism Marketing Effectiveness in Egypt
2025
Overview
This paper investigates the impact of Web based augmented reality (Web AR) on destination visit intention through the lens of Stimulus organism response (SOR) framework, technology acceptance model (TAM) and flow theory into an integrated theoretical framework. The present research aims to address gaps in literature by providing insights about the relevance of augmented reality to tourism marketing effectiveness. The findings of this paper will shed the light on an alternative idea in destination marketing to inspire destination management organizations wishing to develop a sustainable competitive edge and win within the tourism industry. The results contribute to the Web based augmented reality and tourism marketing literature by providing theoretical guidance through a framework for the AR tourism experience as well as a reference for destination management organizations.
Publisher
جامعة قناة السويس - كلية التجارة بالاسماعيلية
Subject
