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ATTRIBUTES OF RESTAURANTS THAT ATTRACT SAUDI CUSTOMERS AND HOW THESE ARE INFLUENCED BY DEMOGRAPHIC VARIABLES
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Journal Article
ATTRIBUTES OF RESTAURANTS THAT ATTRACT SAUDI CUSTOMERS AND HOW THESE ARE INFLUENCED BY DEMOGRAPHIC VARIABLES
2012
Overview
The objectives of this research were to determine the attributes of restaurants that attract customers in Saudi Arabia, as well as to discover any significant differences in restaurant attributes among different demographic groups. The data was collected through a structured questionnaire. 437 usable questionnaires were analyzed using the Statistical Package for Social Sciences (SPSS v17). Mean score, Cronbach's Alpha, Pearson correlation, One-way ANOVA, post-hoc analysis and T- test were used. The findings of this study revealed multiple attributes of restaurants that attracted Saudi customers. The most important pull factors were food and beverage variety, taste and quality. Furthermore, the results of this study . found that there were statistically significant differences in attributes of restaurants according to the age, education and marital status of respondents. The researcher hopes that these findings will be helpful for the managers of restaurants in Saudi Arabia.
Publisher
جامعة سوهاج - كلية التجارة
Subject
