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Employing the Seven Cultural Routes of Alexandria in Tourism Development
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Journal Article
Employing the Seven Cultural Routes of Alexandria in Tourism Development
2010
Overview
Statistics indicated that the number of international tourism to Alexandria is less than that of Egyptian tourism, this means that Alexandria is considered to be a domestic tourist destination more than being international, particularly during summer. In this case untraditional tourist products must be adopted to promote and market the unique city internationally. The Seven Cultural Routes of Alexandria are seven maps of the city, each on a different theme. These maps provide detailed cultural tour routes focusing on the culture and heritage of Alexandria, in addition to contemporary attractions and how to access them; with reference to the nearby restaurants , hotels and shopping centres. The research area of this study is the detailed examination of these themed routes. Specifically stressed is the employment of these routes in developing cultural tourism to Alexandria. In order to investigate the image of the Seven Cultural Routes and the general image of Alexandria; content analysis of official tourist authorities websites were investigated as well as those of travel agencies. A questionnaire was conducted with tour guides to explore their knowledge and acceptance of working according to the Seven Routes as an untraditional tourist product. The results of the study revealed that Alexandria has a weak tourist image in addition to the absence of special symbols or images of the Seven Routes in the websites of both the official tourist authorities and travel agencies. Tour guides had no knowledge of the investigated routes, but were ready to consider them in their work. Nevertheless , the routes need to be revised for more efficiency in application. Finally, the Seven Cultural Routes of Alexandria, if widely promoted and correctly employed can be used in developing tourism, particularly international tourism.
Publisher
جامعة قناة السويس - كلية السياحة والفنادق
Subject
