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Evaluation Of The Undergraduates Tourism Knowledge In The Colleges Of Tourism And Hotels
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Evaluation Of The Undergraduates Tourism Knowledge In The Colleges Of Tourism And Hotels
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Journal Article
Evaluation Of The Undergraduates Tourism Knowledge In The Colleges Of Tourism And Hotels
2013
Overview
This research explored tourism and hospitality undergraduates' tourism knowledge and how can the level of tourism knowledge affect their attitudes towards tourists. As most of those undergraduates arc supposed to work in the tourism field, so without having a positive attitude towards their work there is a minimal chance for the organization or destination to achieve customer's satisfaction and loyalty. The research investigated the factors which may affect the undergraduates' level of tourism knowledge during their study. Seven hundred and twenty eight tourism and hospitality students, from eight Egyptian public Faculties, completed a well-targeted questionnaire. This questionnaire was piloted across 60 students. The results have identified significant differences between the studied groups concerning the level of tourism knowledge and their attitudes towards tourists. There are supposed tools that tourism and hospitality faculties can effectively 'employ to improve the level of their undergraduates' tourism knowledge and enhance their altitudes, which in return, can achieve competitiveness. In addition there is a demand for the improvement of education in this field.
Publisher
جامعة قناة السويس - كلية السياحة والفنادق
