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Marketing Innovation on the Sector of Algerian Banking
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Journal Article
Marketing Innovation on the Sector of Algerian Banking
2017
Overview
Innovation in various fields has become imperative, especially in economic life. Institutions active in competitive sectors must strive to create innovative products that enable them to reach their strategic goals. Innovation is not limited to the form, specifications or service of the product, but it is the same in the marketplace, and it is the subject of this paper, which we seek to interpret and analyze this concept and how it is used in the banking sectors (Agricultural and Rural Development Bank). Among the results obtained is that the bank is adopting an innovative policy to keep abreast of the changes that take place and to compete both the national and foreign banks active in the Algerian banking market.
Publisher
جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير
Subject
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