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Globalization of the theme park industry
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Globalization of the theme park industry
Globalization of the theme park industry
Book Chapter

Globalization of the theme park industry

2007
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Overview
This chapter focuses on the worldwide expansion of theme parks since the 1950s to the present, especially regarding the intensification of their growth dynamics in Europe and Asia during the end of the 1980s and the early 1990s, just when in the USA the development of the industry saturated the market. Sections discuss: the location tendencies of theme parks in the world; the diversification of the industry in the USA; the transformation of the amusement park model in Europe; the growth of the markets in Asia/the Pacific; and the proliferation of initiatives in the rest of the world. The recent growth of the theme park industry in Brazil is presented as a case study.