Journal Article

KAMU KURULUŞLARINDA HALKLA İLİŞKİLER FAALİYETLERİ: MİLLİ PİYANGO İDARESİ ÜZERİNE BİR PİLOT ÇALIŞMA

Saribaşoğlu, Hafize, Akgün, Üyesi Serkan

2025

Overview

This research aims to examine in detail the internal and external public relations activities of the National Lottery Administration and to measure the effectiveness of these activities. In the research, 22 different questions were asked to three National Lottery Administration managers using the interview method, one of the qualitative research methods. According to the research results, the public relations activities of the National Lottery Administration are carried out through an indirect communication network, not directly. As a public institution, direct public relations relations cannot be established with citizens; instead, communication is provided through provincial branch offices, mobile dealers, fixed dealers and chief dealers. Announcements made on the institution's website and local advertisements are also among the tools that strengthen communication with the public. It is aimed to establish effective communication with the public, especially through the dealership system organized with a wide network throughout Turkey and live broadcasts on television channels. However, legal obstacles have been imposed on the use of written and visual media tools, and therefore public relations activities are carried out mostly with traditional methods. The institution carries out a partial public relations activity under the influence of the privatization process. In line with the vision of the institution, corporate social responsibility projects carried out to contribute to the country's economy have an important place.. Public schools, student dormitories, sports complexes, residences and faculty buildings built within the scope of these projects stand out as important investments to communicate with the public and increase the awareness of the institution. In addition, as a result of applications made among some provinces and districts, places that will make the highest contribution to the promotion and image of the institution are selected, and raffles held in these regions help to establish a closer bond with the public. Concerts held and gifts distributed in the regions where the draws are held also increase the sympathy of the local people towards the institution and reinforce their sense of trust. The public relations activities of the National Lottery Administration have a structure that aims to reach a wide public, despite the limited budget and legal obstacles, through social responsibility projects and traditional public relations methods.

• Publisher: Sage Publishers’ House,Sage Yayınları
• Subject: Public Administration / Socio-Economic Research