Journal Article

TIMING STRATEGIES IN COOPERATION AMONG CULTURAL AND ART INSTITUTIONS

Wójcik, Dagmara, Juszczyk, Patrycja

2023

Overview

In the field of strategic management, strategies have been so far considered mainly in thelong-term horizon, as a deliberately planned process with previously defined goals. Thus, theaspect of spontaneous, sudden, impulsive or even intuition-based actions, encouraging the useof emerging opportunities in the organization’s environment, also in relation to cooperationwith other entities, was omitted. At the same time, it has been shown that inter-organizationalcooperation is a relationship that may be short-term, temporary, incremental, emergingspontaneously, which is particularly visible among cultural and art institutions due to thespecific nature of their activities. The aim of the article is to present the importance of timeand the appropriate moment to take action and exemplification of the use of chances in thecooperation of cultural and art institutions based on timing strategies.The study is based on a qualitative, interpretive approach using 50 semi-structured inter-views conducted in the performing arts sector among public and private theaters. The studynot only identified but also illustrated the use of four timing strategies in inter-organizationalcooperation of cultural and art institutions that relate to the usage of chances in the environ-ment, i.e.: chance-grasping strategy, chance-entraining strategy, chance-riding strategy andchance-creating strategy. The article shows their use in performing arts using specific exam-ples. Research results prove that cultural and art institutions cooperate on a temporary, adhoc basis, taking advantage of favorable moments and opportunities emerging in the envi-ronment, hence they use different timing strategies, adapted to the current situation and theprevailing needs of the organization.

• Publisher: Szkoła Główna Handlowa w Warszawie,SGH Warsaw School of Economics
• Subject: Management and complex organizations