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The Impact of Innovation on Store Managers’ Job Satisfaction: Evidence from Tunisian Retailing
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The Impact of Innovation on Store Managers’ Job Satisfaction: Evidence from Tunisian Retailing
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Journal Article
The Impact of Innovation on Store Managers’ Job Satisfaction: Evidence from Tunisian Retailing
2017
Overview
La présente étude a comme objectif d’analyser l’impact de l’innovation sur la satisfaction du travail dans les réseaux commerciaux. En particulier, nous testons des hypothèses sur l’effet de trois formes d’innovation (organisationnelle, procédé et produit) sur la satisfaction des gérants des points de ventes appartenant aux réseaux de distribution. L’analyse des données collectées auprès de 95 points de ventes appartenant aux réseaux de distribution implantés en Tunisie, moyennant la méthode PLS ( Partial Least Squares ), montre que seulement l’innovation organisationnelle qui affecte positivement la satisfaction des gérants des points de ventes. Ceci constitue une contribution à la compréhension de la gestion de l’innovation et ses conséquences dans le secteur de la distribution en Tunisie.
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