Asset Details
Do you wish to reserve the book?
An Analysis of Motherhood, Alcohol Use and #winemom Culture on Instagram
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
An Analysis of Motherhood, Alcohol Use and #winemom Culture on Instagram
Do you wish to request the book?
An Analysis of Motherhood, Alcohol Use and #winemom Culture on Instagram
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
An Analysis of Motherhood, Alcohol Use and #winemom Culture on Instagram
2021
Overview
Popular culture has recently seen the emergence of the so-called comical wine mom persona, particularly on social media sites such as Instagram. Given the increasing use of alcohol amongst women and the emergence of alcohol as a tool for women and mothers to assert agency and gender equity, a critical analysis of wine mom culture warrants attention. Forty Instagram posts associated with the #winemom hashtag were selected using theoretical sampling and analysed using reflexive thematic analysis. The central objective was to use a postfeminist lens to critically explore how wine mom culture is part of the consumption, (re)production and (re)configuration of the ideologies of ‘good’ and ‘bad’ motherhood occurring in online gendered spaces. The findings demonstrated the ubiquity of wine mom culture and its contribution to normalized images and meanings of ‘liberated motherhood’ that may have problematic sociocultural and health implications related to women’s alcohol consumption.
Publisher
SAGE Publishing
We currently cannot retrieve any items related to this title. Kindly check back at a later time.