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Handbook of Business Practices and Growth in Emerging Markets
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Publication
Handbook of Business Practices and Growth in Emerging Markets
2009
Overview
Key Features:Reviews current business practices relevant to current challenges in emerging marketsCovers all the continents, and thus has global representation of emerging marketsCovers all the major functional areas of business: marketing, strategy, operations and financeIncludes case studies and sections on implications for managers/policymakers in addition to empirical articles, for a balance of academic rigor and managerial implications.
Publisher
World Scientific Publishing Co Pte Ltd
Subject
ISBN
9789812791788, 9812791787
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