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Publication
Advertising and personal selling
2008
Overview
An authentic, simple and crisp presentation of the subject matter.Various concepts have been explained in a lucid, pragmatic and student friendly language.Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.Each paragraph is distinctly numbered and starts with relevant background of the subject.Previous years questions have been given in the appendix for reference.
Publisher
Himalaya Pub. House
Subject
ISBN
8183189024, 9788183189026
