Asset Details
Do you wish to reserve the book?
WHICH WAY THE USERS PREFER? MOBILE BANKING OR COMPUTER ONLINE BANKING–AN EMPIRICAL STUDY
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
WHICH WAY THE USERS PREFER? MOBILE BANKING OR COMPUTER ONLINE BANKING–AN EMPIRICAL STUDY
Do you wish to request the book?
WHICH WAY THE USERS PREFER? MOBILE BANKING OR COMPUTER ONLINE BANKING–AN EMPIRICAL STUDY
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
WHICH WAY THE USERS PREFER? MOBILE BANKING OR COMPUTER ONLINE BANKING–AN EMPIRICAL STUDY
2023
Overview
Mobile banking has reinvented the banking industry to a new level of mobility. It is a challenge to the banking industry to better prepare for its future to meet the increasingly changing demands of its customers. This empirical study investigates bank customers' preferences between mobile banking and computer online banking and offers some insights for the banking industry to better serve its customers. The results indicate that the respondents significantly prefer mobile banking over computer online banking on several salient attributes. Specifically, the respondents believe that mobile banking, compared with computer online banking, is more reliable, dependable, accurate, and easy to carry around. The findings suggest that the market for mobile banking will continue to expand. So, there is a need for the banking industry to continue to engage its customers 24/7 and to further develop mobile banking to offer high quality services to its customers.
Publisher
Institute for Global Business Research
Subject
We currently cannot retrieve any items related to this title. Kindly check back at a later time.