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臺灣地區旅行業規模與多樣化經濟之探討
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臺灣地區旅行業規模與多樣化經濟之探討
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Journal Article
臺灣地區旅行業規模與多樣化經濟之探討
1996
Overview
依據民國七十八年臺灣同時經營出國旅遊與代辦業務的旅行社普查資料，透過對TMCF與要素份額方程式所組成的近似無關聯立模型進行估計，本文發現，整體而言，該業務組合旅行社具有產品別與射線規模經濟，然出國旅遊與代辦業務間卻顯著地不具有弱成本互補性。但當以出國旅遊人次區分大、中、小型旅行社後，本文進一步發現，中小型旅行社的出國旅遊與代辦業務間具有弱成本互補性及多樣化經濟，而大型旅行社則不具弱成本互補性。因此，為降低平均成本，本文建議，中小型旅行社可朝多樣化經營發展，而大型旅行社可考慮專業化
Publisher
國立臺灣大學管理學院
