Journal Article

Der Einfluss von Gatekeepern auf das Stichprobenproblem am Beispiel von Automobilfernsehwerbung

Bauernschmidt, Stefan

2009

Overview

The sociological interest in process generated data is not new. New, however, is the different emphasis in the discussion of issues connected to that category of data. Since its character has changed in the last 30 years due to the amplification of material used, it is necessary to display differences within this category and list potentialities and problems which are attached to the different types. In this article I am going to focus on a problem that emerges when using television commercials: gatekeepers. Highlighting the methodological aspect, I will enhance a discussion that has so far reflected the analytical and practical aspect of that problem. Consequently, I will make a suggestion where to handle this methodological aspect in the research process and how.

• Publisher: Center for Historical Social Research / Zentrum für Historische Sozialforschung
• Subject: Linking Theory and Data: Process-Generated and Longitudinal Data for Analysing Long-Term Social Processes / Verknüpfen von Theorie und Daten: Prozess-generierte und longitudinale Daten zur Analyse langfristiger sozialer Prozesse