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Landscape Preference for Tourism Resourceization of Coastal Bridges in Busan, Republic of Korea
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Landscape Preference for Tourism Resourceization of Coastal Bridges in Busan, Republic of Korea
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Journal Article
Landscape Preference for Tourism Resourceization of Coastal Bridges in Busan, Republic of Korea
2023
Overview
Busan’s Coastal Ring Road features seven bridges that traverse the city, and the 'Seven Bridges Landmark Project' aims to utilize these bridges to create a unique city brand. The project involves analyzing the environment surrounding each bridge, identifying brand images and storytelling that can be used to establish a long-term marketing strategy. Although the Gwangan Bridge and Yeongdo Bridge is already recognized as a landmark of Busan, the other five bridges are still waiting to be discovered. To increase public interest, the Seven Bridges' storytelling and content should emotionally connect with the audience, providing diverse and compelling content that stimulates the desire to visit. The purpose of this study is to propose a utilization plan for bridge landscape images, which can be used to develop tourism and city branding around the Seven Bridges landmark in Busan. The study focuses on comparing the day and night views of the seven bridges, both from the road and from a distance. A survey of 126 men and women was conducted to compare their preferences for different types of landscapes of the Busan Seven Bridges. The results showed that the night view was preferred over the day view for all seven bridges. Additionally, the study proposes a basic method for utilizing bridge landscapes as a resource for tourism development and identifies future research tasks to be pursued in greater depth.
Publisher
Allen Press Publishing
Subject
