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O IMPACTO DA ORIENTAÇÃO PARA O MERCADO NA SATISFAÇÃO E COMPROMETIMENTO DOS FUNCIONÁRIOS E NO DESEMPENHO ORGANIZACIONAL: APLICAÇÃO AO SECTOR PÚBLICO LOCAL/THE IMPACT OF MARKET ORIENTATION ON EMPLOYEE'S SATISFACTION ANO COMMITMENT ANO ON ORGANISATIONAL PERFORMANCE: APPLICATION TO THE LOCAL PUBLIC SECTOR
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O IMPACTO DA ORIENTAÇÃO PARA O MERCADO NA SATISFAÇÃO E COMPROMETIMENTO DOS FUNCIONÁRIOS E NO DESEMPENHO ORGANIZACIONAL: APLICAÇÃO AO SECTOR PÚBLICO LOCAL/THE IMPACT OF MARKET ORIENTATION ON EMPLOYEE'S SATISFACTION ANO COMMITMENT ANO ON ORGANISATIONAL PERFORMANCE: APPLICATION TO THE LOCAL PUBLIC SECTOR
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O IMPACTO DA ORIENTAÇÃO PARA O MERCADO NA SATISFAÇÃO E COMPROMETIMENTO DOS FUNCIONÁRIOS E NO DESEMPENHO ORGANIZACIONAL: APLICAÇÃO AO SECTOR PÚBLICO LOCAL/THE IMPACT OF MARKET ORIENTATION ON EMPLOYEE'S SATISFACTION ANO COMMITMENT ANO ON ORGANISATIONAL PERFORMANCE: APPLICATION TO THE LOCAL PUBLIC SECTOR
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Journal Article
O IMPACTO DA ORIENTAÇÃO PARA O MERCADO NA SATISFAÇÃO E COMPROMETIMENTO DOS FUNCIONÁRIOS E NO DESEMPENHO ORGANIZACIONAL: APLICAÇÃO AO SECTOR PÚBLICO LOCAL/THE IMPACT OF MARKET ORIENTATION ON EMPLOYEE'S SATISFACTION ANO COMMITMENT ANO ON ORGANISATIONAL PERFORMANCE: APPLICATION TO THE LOCAL PUBLIC SECTOR
2013
Overview
This paper seeks to analyse the marketing concept implementation within both the internal (internal market orientation) and external environment (external market orientation) and assess some of its effects in the context of Portuguese local public sector. More specifically, the paper aims to study the impact of internal marketing implementation on external market orientation. Additionally, it examines the effect of external market orientation on employee's job-related attitudes (job satisfaction and organisational commitment) and organisational performance. A structural equation modelling methodology was employed to analyze the data collected from a sample of Municipality executive board members. This study reports the first known empirical evidence on the market orientation-performance relationship hypothesis in the Portuguese local public sector. Overall, the findings showed that internal marketing implementation has an important effect in fostering market-oriented behaviors of local public organisations. Also, the effect of external market orientation on job-related attitudes and on organisational performance was supported. However, the study findings did not support that increased levels of job satisfaction and organisational commitment enhances organisational performance. [PUBLICATION ABSTRACT]
Publisher
Revista Portuguesa de Marketing
Subject
