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\Such eloquence, such falsehood\: repetition and recategorization in speeches delivered by Fernando Collor
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\Such eloquence, such falsehood\: repetition and recategorization in speeches delivered by Fernando Collor
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Journal Article
\Such eloquence, such falsehood\: repetition and recategorization in speeches delivered by Fernando Collor
2018
Overview
This article focuses on a specific type of repetition that turns out to be particularly frequent in the political speeches delivered by Fernando Collor de Mello during the 1989 presidential campaign in Brazil: syntactic parallelisms. By adopting a qualitative and interpretive perspective on the phenomenon, we use the framework of Conceptual Blending Theory (FAUCONNIER; TURNER, 2002) to investigate the functions of this strategy in a corpus constituted by the first three electoral programs aired by the candidate. Our analysis suggests that syntactic parallelisms play two important argumentative roles: on the one hand, they trigger a process of recategorization of conceptual/discursive entities; on the other hand, they allow the speaker to present the result of this process as backgrounded information, thus reducing the likelihood of rebuttal and making underlying ideology invisible. By using such cognitive lens to look into meaning-making processes, we show how the former president's performances manifest certain premises of mass communication, bringing closer together the fields of politics and entertainment.
