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INFLUENCE OF PRICING ON CONSUMER DECISION MAKING WITH REFERENCE TO ELECTRONICS INDUSTRY
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INFLUENCE OF PRICING ON CONSUMER DECISION MAKING WITH REFERENCE TO ELECTRONICS INDUSTRY
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Journal Article
INFLUENCE OF PRICING ON CONSUMER DECISION MAKING WITH REFERENCE TO ELECTRONICS INDUSTRY
2019
Overview
Price is one of the most important factors in purchase decision. Consumers interpret and rationalize marketer's pricing and selling tactics. In due course of time customers become knowledgeable of pricing tactics as they learn from previous experiences. This knowledge helps shape their responses to subsequent persuasion attempts from same marketer or competitors. This research focuses on the study of persuasion knowledge and customers responses to persuasion attempts. Since pricing tactic persuasion knowledge is predictable of customer's responses a research was conducted to study the pricing tactic persuasion knowledge and customers response to purchase intention for electronic products.
Publisher
Society of Scientific Research and Education (SSRE)
Subject
