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'Harry Potter and the Transmedia Wizarding World' : paratexts of the Harry Potter franchise, 2011-17
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'Harry Potter and the Transmedia Wizarding World' : paratexts of the Harry Potter franchise, 2011-17
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Dissertation
'Harry Potter and the Transmedia Wizarding World' : paratexts of the Harry Potter franchise, 2011-17
2018
Overview
This doctoral thesis examines five Harry Potter paratexts created between 2011-17 and seeks to understand their impact upon the franchise's trajectory following the end of the Potter books (in 2007) and films (in 2011). As a piece of long-form analysis, the research represents a significant addition to scholarship on contemporary film franchising and Harry Potter more specifically. The following work shows how the Potter franchise has been purposely sustained, extended and reworked as a result of the proliferation of paratexts, and explores the production contexts of those paratexts as well as their structuring textual concerns. The thesis takes a case study approach of five paratexts created between 2011-17. Although each chapter is dedicated to a specific paratext, the discussions in these chapters are interconnected due to what I note is an increasingly coherent transmedia strategy across the Harry Potter franchise during this period. The first chapter will examine Pottermore (2011-), a website and e-bookstore owned by J.K. Rowling. The second will discuss the 'Wizarding World of Harry Potter' theme parks (2011-), spaces that replicate the Hogsmeade and Diagon Alley film sets. The third will look at the 'Warner Bros. Studio Tour, London: The Making of Harry Potter' (2012-), a museum and interactive experience based at Warner Bros. Studios, Leavesden. The fourth is dedicated to Fantastic Beasts and Where to Find Them(2016), the first instalment in a five-film blockbuster series. Finally, the fifth chapter explores the stageplay Harry Potter and the Cursed Child (2016)and its status as a transitional franchising text. This research utilises two methodological frameworks, textual analysis and empirical research, in order to shed light on the importance of paratexts - traditionally considered \"ancillary materials\" - in understanding how contemporary franchising works. I use Jonathan Gray's work as a springboard to consider the role of paratexts in transforming the Harry Potter franchise from an adaptation-based phenomenon into a transmedia world-building commercial force.
Publisher
ProQuest Dissertations & Theses
Subject
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