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PocketConfidant AI. Digital self-coaching powered by artificial intelligence - PocketConfidant AI. Le self-coaching digital augmenté par l'intelligence artificielle
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Paper
PocketConfidant AI. Digital self-coaching powered by artificial intelligence - PocketConfidant AI. Le self-coaching digital augmenté par l'intelligence artificielle
2020
Overview
PocketConfidant AI is a start-up that offers digital coaching powered by artificial intelligence (AI). The coaching market is very fragmented, and the use of digital tools offers new growth opportunities. Developed in close collaboration with the company, the case study contains detailed information on PocketConfidant AI and the global coaching market. The student is asked to develop a digital marketing plan: SWOT analysis, marketing strategy, buyer personas, customer paths, mix marketing and digital mix marketing.
Publisher
Federal Reserve Bank of St. Louis
Subject
