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A Study on the Brand Equity of Bubble Milk Tea in Klang Valley, Malaysia
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A Study on the Brand Equity of Bubble Milk Tea in Klang Valley, Malaysia
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Journal Article
A Study on the Brand Equity of Bubble Milk Tea in Klang Valley, Malaysia
2022
Overview
The bubble milk tea industry in Malaysia, which had been assumed to have declined in recent years after its debut in 2010, has resurfaced. There are about 100 kinds of bubble milk tea in Malaysia at the time of this investigation, and it's not unexpected that some of these shops sell over a thousand cups every day. However, there has been little research done in the Klang Valley on the factors that influence brand equity for bubble milk tea businesses
Publisher
NeuroQuantology
Subject
