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Framing Air Pollution as a Reproductive Health Threat: Implications for a New Climate Communication Strategy
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Dissertation
Framing Air Pollution as a Reproductive Health Threat: Implications for a New Climate Communication Strategy
2023
Overview
As the global climate crisis continues, pursuing political consensus on pro-climate actions becomes a more urgent priority. At the same time that the United States is a major driver of climate change, its population is characterized by great variability in opinions on this phenomenon. The leading analysis of climate opinion within the U.S. population indicates that it consists of six distinct audience segments that vary in their stances toward climate change. Given this myriad landscape, a variety of styles of public communication on climate-related issues is warranted. This dissertation explores the attitudinal effects of a short video message describing the reproductive health harms of air pollution, a frame that has not yet been extensively employed in climate communications. A survey was carried out with 1551 U.S.-based participants who reported their level of concern about air pollution, support for clean energy policy, and support for energy rebates after exposure to the message. Participants’ ratings of these variables were compared to a group that watched a video describing the environmental harms of air pollution, as well as a group that viewed no message. Analysis reveals that the reproductive health message appeals to certain groups on certain issues. Notably, the message was particularly effective at engendering support for energy rebates, leading to equal or greater ratings of support for energy rebates as compared to the environmental message in every case tested in this project. These findings suggest that there is underutilized potential in a reproductive health frame within the sphere of climate communications.
Publisher
ProQuest Dissertations & Theses
Subject
ISBN
9798381110807
