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Factors Affecting User Intention among China Farmers Towards Digital Financial Platform
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Journal Article
Factors Affecting User Intention among China Farmers Towards Digital Financial Platform
2022
Overview
In 2021, China's No. 1 central document first proposed \"developing rural digital inclusive finance\". Improving user intention among China farmers towards digital Financial platform plays a significant role in developing rural digital inclusive finance and promoting rural revitalization in China. This is a conceptual paper to study the factors that influence China farmers' usage intention of digital Financial platform based on the analysis and knowledge obtained from relevant literature, focusing on perceived benefit, perceived risk and digital financial literacy
Publisher
NeuroQuantology
Subject
