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Cementing the Music Video as an Innovative Art Form into Popular Culture
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Dissertation
Cementing the Music Video as an Innovative Art Form into Popular Culture
2024
Overview
The research presented here is cementing the music video as an innovative art form. Referring to it as an actual art object that has been used as a full-fledged marketing tool in order to spread social messages from marginalized artists. The music video has a long history dating further than the creation of MTV. Analysis of various artists over the past few decades exposes the racism of the music industry and the development of inclusion by black artists. The results indicate the need for creating visual media in addition to music. They are both a valuable tool for artists and the industry.
