Asset Details
Do you wish to reserve the book?
The Inescapable Quest for Happiness: Exploring How the Ideology of Happiness Shapes Contemporary Consumer Marketplace
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The Inescapable Quest for Happiness: Exploring How the Ideology of Happiness Shapes Contemporary Consumer Marketplace
Do you wish to request the book?
The Inescapable Quest for Happiness: Exploring How the Ideology of Happiness Shapes Contemporary Consumer Marketplace
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Conference Proceeding
The Inescapable Quest for Happiness: Exploring How the Ideology of Happiness Shapes Contemporary Consumer Marketplace
2021
Overview
Handelman and Patry-Beaudoin's study contributes to the marketplace literature by investigating the ideological nature of happiness. First, it shifts the focus away from the individual experience of happiness to a cultural level of understanding, highlighting that happiness is associated with various meanings in the marketplace. Second, the analysis reveals how these different happiness discourses interact in the marketplace by introducing the idea of happiness heterotopia. Third, the findings highlight how consumers and producers enact this ideology and analyze their roles in co-constructing this happiness heterotopia. Finally, these findings are of great interest for marketers and organizations, as they identify marketplace structures that producers can put in place to create spaces of happiness in a variety of contexts.
Publisher
Association for Consumer Research
Subject
