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The Image Change of China in the Era of New Media: A Comparative Study on China's Internet Image Before 2019 and After 2024: The Impact of Post-Visa-Relaxation Travel Boom
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The Image Change of China in the Era of New Media: A Comparative Study on China's Internet Image Before 2019 and After 2024: The Impact of Post-Visa-Relaxation Travel Boom
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Dissertation
The Image Change of China in the Era of New Media: A Comparative Study on China's Internet Image Before 2019 and After 2024: The Impact of Post-Visa-Relaxation Travel Boom
2024
Overview
In the digital age, new media platforms have a profound impact on the shaping of national images around the world. Basing on the theories of national brand, electronic word of mouth, digital emotional contagion and media decentralization, this study explores the transformation of China's online image within the context of new media platforms by analyzing YouTube videos and their audience interactions before 2020 and after 2024. Through quantitative content analysis of video content and user comments, the study aims to reveal how digital media is reshaping global perceptions and challenging common stereotypes about China. The findings show that videos from 2024 onwards have more positive reviews than those from before 2020, a shift driven by an increase in audience engagement, content authenticity, and algorithm-driven recommendations that amplify user-generated content, offering a more nuanced and diverse perspective.
Publisher
ProQuest Dissertations & Theses
Subject
